Wednesday, March 25, 2009

Fashion by James Laver

I read this quotation by James Laver awhile ago and regretted not jotting it down before. I find that it truly captures the essence of the fashion cycle and thus how I always emphasize on finding our own style to anchor your - well, style. After months of search my efforts were kindly rewarded. Here it is I share with you:

The same costume will be
Indecent 10 years before its time,
Shameless 5 years before its time,
Outré (daring) 1 year before its time,
Dowdy 1 year after its time,
Hideous 10 years after its time,
Ridiculous 20 years after its time,
Amusing 30 years after its time,
Quaint 50 years after its time,
Charming 70 years after its time,
Romantic 100 years after its time,
Beautiful 150 years after its time.

James Laver (1899-1975), British art critic, author. Taste and Fashion, ch. 18 (1937).

Laver also went on to write

The erogenous zone is always shifting, and it is the business of fashion to pursue it, without ever catching it up.

Hope you enjoyed them as much as I do.